A photoshoot for 5.11 Tactical®'s custom t-shirt and patch line for the 2016 Reebok CrossFit® Games. It was great opportunity to creatively lead a custom product line for 5.11 Tactical™ at the 2016 Reebok CrossFit® Games. From hand drawing/designing the majority of the t-shirts to creating the story to photographing the models/athletes and finally designing the web pages associated with this marketing effort, all of my skills were utilized and the final result netted sellthrough rates on some products up to 80%.
