2015 - 5.11 TACTICAL® BAGS LOADOUT CAMPAIGN

Web campaign created to showcase 4 of our bag offerings while promoting Company message of "Always be Ready". Features, stop-motion video, photography and some innovative UI pieces for desktop and mobile.

eCommerce Design
Overall Creative Direction/photography: Kenji S.
Overall Art Direction/Design/Loadout Photography/Editing (photo/video): Ali S.
Web Development: Michael S.
Additional Assistance: Melissa M. & Alexandra T.
Header Image and Background Image Photography - Matt Frederick
Likely one of the most innovative features of our page is the lower menu I designed in order to allow users of mobile devices access the pertinent content in a more ergonomic and efficient way.  In my humble opinion this should be standard for the web as the current standard of an upper menu system is outdated and a relic of the desktop.  I am proud of my team for accepting this type of thinking and taking 5.11 into a more common sense mode of design.  This will be our own standard moving forward though I may make some changes as this version did not account for left handed users.
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